Appearance → Customize → Site Identity. WordPress’s own section, with two switches Stoat adds to it.
The three pieces
The header’s branding block is built from three independent things, in this order:
- The logo image, if one is set.
- The site title, if Display site title is on.
- The tagline, if Display tagline is on and a tagline exists.
They stack, so all three can show at once. Most sites use one of two arrangements.
Text as the logo. No image; Display site title on. The title is styled by the Logo font control — face, size, weight, tracking and case — which is enough to make a wordmark out of it without opening a graphics program. This is the theme’s default look.
An image logo. Upload the image, then turn Display site title off so the name is not printed twice. The tagline can stay on or go; a wordmark that already carries a strapline does not need one underneath it.
Uploading a logo
Site Identity → Logo → Select logo. WordPress offers to crop; Stoat sets no fixed logo size, so Skip cropping is usually right and you control the size by uploading the image at the size you want.
Some practical numbers:
- Supply the image at twice the height you want it drawn at, so it stays sharp on a high-density screen. A logo displayed at 40px tall should be an 80px-tall file.
- SVG is not accepted by WordPress without a plugin, for good security reasons. PNG with transparency is the usual answer.
- On a dark header skin a dark logo disappears. There is one logo setting, not one per skin, so the image has to work on the background you chose — usually a white or light version.
The logo links to the home page, and WordPress gives it the site name as its alt text automatically.
Hiding the title without losing it
Display site title only controls the header. The site name set in Site Identity → Site Title is still used in the browser tab, in feeds, in search results and in the copyright line, so leave it filled in even when the header shows an image instead.
The same is true of the tagline.
Where else the title appears
| Browser tab / search results | From Site Title, via add_theme_support( 'title-tag' ) |
| The header | Unless Display site title is off |
| The footer | In the © 2026. prefix, if Show © + year is on |
| RSS | Always |
Related
- Site title font
- Header layout — where the branding block sits
- Tagline